REPRESENT take on Brit Pop and 90’s Grunge culture with a collection inspired by George and Mike Heaton’s Manchester upbringing. Check patterns and stonewash denim and vintage inspired sportswear give the collection a rock and roll, ‘who cares if it’s cool,’ attitude that is well ‘representative’ of 90’s fashion. In an era of absolute perfection, its nice to see a collection that looks like it could be lived in, worn out, and still come up smelling roses.
The collection is shot in a liveable atmosphere, in everyday settings, and gives us a better understanding of how the garments work in everyday styling. I’m a fan of these shoots and wish I saw more campaign shoots like it.