MLB ‘POPS UP’ IN LONDON
Major League Baseball opens it’s first European stand-alone store in the form of a ‘pop-up’ in Central London this month based in Long Acre in Covent Garden. This will be the first time European fans will be able to shop for authentic official on-field caps, jerseys, t-shirts, baseball equipment and other merchandise all in one place. In addition, fans will also be able to personalise their jerseys on-site with the name and number of their choice, experience what it’s like to be on the field through a VR headset as well as enter contests to win official MLB prizes including tickets to games 3 and 4 of the 2016 world series. Also available are products from New Era, Majestic, Stance Socks and Herschel Bags.
The pop-up which will remain open through the end of 2016, features exposed brick walls and dark wooden fixtures reflecting MLB’s heritage bringing the look and feel of an authentic ballpark experience to the UK’s capital.