R.M. WILLIAMS OPENS LONDON SOHO STORE
Australian heritage brand R.M.Williams recently launched their third store in London this week in the heart of Soho. based on Berwick Street, the 60 square metre store offers a wide selection of men’s and women’s boots as well as a range of men’s ready to wear styles and accessories.
It’s interiors, store fixtures and fittings pay homage to R.M Williams and the Soho neighbourhood’s joint craftsmanship heritage, through recycled wood grain materials and neutral palette of grey, taupe and aged green accents. There’s a lot to love about the new store, featuring a series of classic Australian portraits and it’s integration with the original shop front door and windows, establishing their connection to its new Soho location.
And then comes the boots… with a carefully curated collection of signature styles that reflect it’s new home and opening the brand up to a more accessible audience. Also showcased is their latest collaboration with Paris-based custom garage Blitz Motorcycles, which you may have seen in a previous post. The Blitz collection includes the handcrafted Scrambler boots (first introduced back in 1993) in two leather options; Brown Crocodile & Black New Zealand cowhide and a collaboration bike. This collection was inspired by drovers who use motorcycles to herd cattle over vast and unpredictable landscapes of the Australian Outback.
Also available at the Soho store is R.M.Williams’ Bespoke service, providing customers with customisation options across size and fit, leather and skin, elastic, thread, soles and you can even personalise them with a message!
This marks the third store R.M.Williams has opened in the United Kingdom following the Bond Street Flagship and Westfield London locations and its great to see more heritage manifesting and growing within our already diverse city of London.