What do you get when you put Prama Bharwaj; a global authority on sustainability in a room with Matthew Murphy; co-owner of leading independent store OTHER/shop and Richard Martin, former managing director of i-D magazine and Global Marketing Director of Fred Perry, a sustainable, ethical fashion brand at ethical prices created by a combination of three diverse but complimentary talents. And that is Re.Sustain.
Understandably the popularity of super minimalistic and well-designed streetwear akin to popular brands such as ACNE, APC etc. has grown massively over the past 10 years as street culture and the style that comes with it has also changed. But with that comes a price, and i’m not talking about consequences, i’m literally saying costs of these types of product has skyrocketed to the point where many consumers can’t even get their hands on it. Re.Sustain aims to change that, realising a gap in the market for a brand that is price-friendly, big on detail and beautifully executed. It’s men’s and womenswear pieces range from simple tees, sweatshirts and wovens in a soft colour palette making it easy to mix and match, paired with more structured outerwear and trousers in darker tones and nice bit of off-white denim too. The unisex range features loose and simplified cuts in soft lightweight jersey, sweats and denim and finished with unexpected detailing through loopback exposed sweats, oversized pockets and double stitched hems. Under the tutelage of Prmam Bharwaj, Re.Sustain ensures that every part of it’s garment process is fully sustainable from the sourcing of yarns, dye house and through to manufactuing.
Now, i know what you’re thinking, this stuff can’t be cheap? But Re.Sustain has purposely set out to be price competitive in the market with the garments ranging from £39.00-£145.00, offering what many can’t; good simplistic product at a fraction of the cost.