REPRESENT – ING A 90’s AW18

REPRESENT - FW18 - HIGH RES PREVIEW - 01

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(REPRESENT)ING BRIT POP

REPRESENT take on Brit Pop and 90’s Grunge culture with a collection inspired by George and Mike Heaton’s Manchester upbringing.  Check patterns and stonewash denim and vintage inspired sportswear give the collection a rock and roll, ‘who cares if it’s cool,’ attitude that is well ‘representative’ of 90’s fashion.  In an era of absolute perfection, its nice to see a collection that looks like it could be lived in, worn out, and still come up smelling roses.

The collection is shot in a liveable atmosphere, in everyday settings, and gives us a better understanding of how the garments work in everyday styling.  I’m a fan of these shoots and wish I saw more campaign shoots like it.

PHOTOGRAPHER: MEHDI LACOSTE
 
MODELS: HARRY CURRAN & DANNY BLAKE

Get your piece of Brit Pop history at:

REPRESENT

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