This year’s menswear offerings for the AW18 season has just started with London Fashion Week: Men’s shows. Fresh off of the New Year’s buzz we are quickly introduced to some new faces and some revamped collaborations. Our favourites this season come from some of the newbies, Nicholas Daley & Pronounce which both launched with strong collections – with the former reviving us on the last day with a great performance by London’s coolest upcoming Jazz musicians all decked out in Daley’s Red Clay collection. Our friends at Blood Brother have also delivered a great progression from last season’s futuristic presentation in the form of a collection of tailored streetwear in a 80s lottery game show vibe. There’s also an increase in streetwear brands sweeping LFW:M bringing us clean staples with even better footwear offerings – see Tinie Tempah’s What We Wear and scandinavian brand WOODWOOD as an example of this.
As for ourselves, we opted for a more casual approach this season styling streetwear with sartorial flair. Channeling an all black ensemble on day 1, khakis galore on day 2 and our signature double denim on the third day.
As great as it is to see London’s menswear tastes change, introducing us to some great new brands and some interesting shows, but i do think that there needs to be a big change for us – the audience to get excited about next time round.