This Friday 31st March American-based outerwear brand The North Face® will drop their eagerly anticipated japanese-designed lifestyle capsule collection to launch exclusively at their new Urban Exploration space at 8 Carnaby Street, Soho in London.

Edouard Gros, Lifestyle Product Merchant, The North Face EMEA reiterates: “There was no question that London would be home to the first dedicated lifestyle store for The North Face® in Europe. The Japanese designed collection is perfectly suited to an audience that firmly fuses fashion and functionality; it made perfect sense to bring these exclusive designs to a city that paves the way for the rest of Europe.

Each piece in this new Japanese designed capsule pulls inspiration and fabrics from original heritage pieces made famous by The North Face, creating contemporary style apparel in slimmer silhouettes, a discreet colour palette and clean iconic detailing for the modern urban explorer. Perfect for the summer season in London, with pieces utilising lightweight fabrics and minimalistic construction, the collection includes mountain jackets, long coats in digitised camo and a staple in Japanese style; the technical blazer.

Amongst this collection the store will also house the limited edition Urban Exploration lifestyle product lines for both men and women including renowned iconic pieces the men’s Mountain Murdo Light Parka and Women’s Cagoule Light Parka for SS17 and the sought-after Nuptse jacket line for AW17 as well as a host of exclusive drops geared to a European audience showcased in the new store.