EASTPAK LAUNCHES SUB-BRAND EASTPAK LAB

EASTPAKLAB

EASTPAK LAUNCHES SUB-BRAND EASTPAK LAB

With the iconic Padded Pak’r doing as well as ever since celebrating it’s 40th anniversary last year, Eastpak have decided to take that along with a handful of other existing styles to create a new premium sub-brand focusing on new ergonomic construction techniques, luxurious fabrics for the modern city dweller.

Eastpak’s LAB series are now split into five new collections; Tailored LAB, Welded LAB, Neoprene LAB, Tech LAB and Oily LAB in a sleek monochromatic colour palette, making it very easy to incorporate into almost any wardrobe. A favourite of mine that includes various secret compartments is the ‘Jacker’ backpack featuring a 24L zippered top loader in a premium leather, padded laptop sleeve, phone pocket and Honeycomb straps and rip stop lining. It also helps that it’s water repellent. I am a Londoner after all.

As for where you can pick one of these up, they should be rolling out separately and launching in select retailers such as END Clothing, Selfridges and Harvey Nichols over the Summer. So keep yours eyes peeled and ears to the streets!

John

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